Evaluation

After looking at several web banners on the internet, I gathered some good ideas for my own. many of the web banners had bright and vibrant colours to catch the audiences attention. They also had a lot of interactivity or some animated movement in one way or another, again to keep the audience interested and interacting with them to lead them to the website. There were also a few web banners which were quite basic with very few colours and not that interesting so they didn't really appeal to me.

For my web banner that I am creating, I have decided to make the colours vibrant and fairly basic so that it stands out from the web page.  I will have an interactive animation within the banner involving LCD monitors.. I thought of the idea of having monitors as a main part of my banner as its advertising a media and game course, therefore the majority of course is based on a computer. I want to create an animation which has five LCD monitors, each displaying a different word for the course 'Interactive Media With game Arts'. Each word will appear one after another. There will be a button underneath each screen which once pressed it will change the word that appears on the screen. Once all of the buttons have been pressed it will say 'Plymouth College of Art' and on the fifth screen there will be a button saying 'find out more' and once clicked it navigates you to the course page on the Plymouth College of Art website. I also intend to add a button at the end, when all the buttons have been pressed so you can go back and press them all again if you wish.

I intend for my web banner to look like this;

This it what it would look like once each button has been pressed;


The button underneath the fifth monitor is the one which would take you back if you wanted to press them all again, like in the first image.

Guide Tween In Flash

To start with i created a curvy line which meets at the end so its a loop. I then, on a new layer, created a new shape to follow this loop. With this shape i went on to convert it into a movie clip and changed the instance name to target. I then created a classic motion tween on a new layer and then dragged my layer with my loop on , onto this layer. After that i dragged my shape over part of the loop until it latched on then i added a key frame on frame 35, then 70, then 100. I then moved the shape onto a different part of the loop on each of these new keyframes and then added a classic tween to the frames in-between.

After this the shape would follow this loop constantly. I then clicked on my shape and added some action script.

movieClip_1.addEventListener(MouseEvent.CLICK, fl_ClickToHide);

function fl_ClickToHide(event:MouseEvent):void

{

trace("HIT")

}

this script above would make it so when you click this shape which is continuously moving around this loop, something could happen but io would need more action script to make that something happen.



Second Lesson

The action script below is to add a scoreing system to a game in flash. Everytime the objes=cct is clicked, the score will increase by 1 point.


var score:Number =0


target.addEventListener(MouseEvent.CLICK, fl_ClickToHide);


function fl_ClickToHide(event:MouseEvent):void
{
score+=1
scoreText.text="SCORE "+String(score)

trace("SCORE")
}


The only problem was that the score would not appear until the object was clicked. To fix this i had to add the line ' scoreText.text="SCORE "+String(score) ' which was used previously and copy it under the variable

Web Banner Research

 For this prohect we will be creating a web abnner of our own to promote the current course. Online there are a whole variety of web banners. here are of a few of my findings.

This is a web banner for specsavers. I found it on the msn home page. I chose to show this one because it was saying info about there glasses and then 2 pairs of glasses came on to banner from different angles and started to rotate slightly, as if it was showing us the glasses without holding them in your hand.

I also came across this web banner. I found it on a games website and it stood out to me as it had a conveyor belt on the banner with items which a woman might have in there hand bag with a piece of text to the side saying 'tick the thing you keep in your handbag'. As the conveyor belt carried on with these items, packets of a new special K product started coming across. This is a good way of suggesting you should have them in your hand bag.

This banner I thought was quite simple which didn't impress me much. it uses a maximum of 3 colours which doesn't really make it stand out. There was no animated, interactive part to it which didn't really keep me involved with the banner.

I found this web banner of very.co.uk within my hotmail page. I thought it was pretty boring as it was just this, an image of a woman. It uses a low amount of simple colours which makes it less attention grabbing . It also had a little icon at the bottom so you can close the add if you din't want it there which i thought was the only good bit.


In most web banners, there are several things needed to make it good, understandable and attractive. What i mean by this is they need a simple but effective message, like in the Specsavers banner it has the logo which look like a pair of glasses so you automatically know that its a glasses based company. Also they can't be to cluttered like with the Xbox banner. It looks like they have tried to get all the info into one tiny space and it looks to messy in my opinion. A good point would be that most people now what the logo and game is so they know what to expect if they clicked on it. this is quite important as brand identity as people know that its a big deal or issue.